“Social Media” is an online channel, website or platform allowing internet users to create, store and post their content effortlessly for sharing on the internet with others. Content may include images, videos, text, audio, graphics etc. Also, different social media channels have varying limitations on what they can host or…

A blog is the foundation of a properly developed social media marketing or reputation management strategy. However, the words “blog” and “blogging” are so overused that many people misunderstand what a blog is. A blog is short for “weblog” which is a mix between an online journal of your thoughts…

No doubt, you heard the term “widget” in business and marketing classes and books regarding a generic or hypothetical product. However, online, a widget is a valuable tool and a fundamental tool to market. A widget (also known as a “gadget”) is a “small piece of portable code written to…